Two bathrooms can use the exact same tile and look nothing alike. The difference is the grout.
Grout decides whether you see a wall of tile or a pattern of lines. That's why it gets chosen with the tile, not left until the tiler asks.
Matching grout: a calm wall
Grout in the tile's color, or a shade lighter, makes the wall read as one surface.
Best for: busy or handmade-look tile, small rooms, and anywhere you want the tile itself to be the feature.

Contrasting grout: the pattern shows
Dark grout with light tile, or the reverse, makes every line visible.
Best for: layouts that are the feature, like herringbone or a stacked grid. It can look graphic and sharp, but it also shows every slightly uneven joint.

White tile with black grout?
It works on walls when the pattern is deliberate and the tiler is good. In a small bathroom with simple subway tile, it can feel busy. A soft gray is a middle ground: it shows the shape without shouting.
Floors: pick a mid-tone
Bright white floor grout darkens in the walkway within months and never looks even again. A mid-tone grout in a warm gray, greige or sand stays looking clean.

How wide should the joints be?
Ask for the narrowest joint the tile allows. The industry guideline is at least 3 times the tile's size variation, and never under 1/16 inch. Most rectified (machine-cut) tile uses 1/8 inch or more. Handmade-look tile needs wider joints because the edges vary.
Test it before the tiler starts
Grout looks different wet, dry and in your light. Ask for a sample board, or lay a few tiles with grout sticks beside them, and look at it in the bathroom, day and night.

Mistakes to skip
- Choosing grout last.
- Bright white grout on a floor.
- Judging grout from the showroom display, which almost always uses white.
FAQ
What is the best grout color for white bathroom tile? A matching off-white for a calm look, or a soft gray if you want the shape to show. Pure black is bold and best kept for deliberate patterns.
Should grout be lighter or darker than the tile? Matching or a shade lighter for a calm wall. Darker to show the pattern. On floors, slightly darker than you think hides wear.
What grout color hides dirt on a bathroom floor? A mid-tone: warm gray, greige or sand.
Grout, chosen with every palette
The Bathroom Decision Map, No. 05 in the Decorwick Measured Home Series, gives the grout color with every one of its 30 finish palettes, plus the full tile and grout decision with its "done when" test. See The Bathroom Decision Map




